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Award for Design Excellence

 

Award for Design Excellence is an award which recognizes the successful use of design to create innovative products and solutions.
The development of the new brushes, Jordan in cooperation with the Norwegian industrial design office works and guerrilla advertising agency Momentum Sweden.

- For us, the development of the brushes a fun challenge. In addition to making dental hygiene pleasurable, it was the extremely important to maintain a superior ease of use, both for parents and children, "said Markus Høy-Petersen guerrilla works.
A toothbrush that looks like a toy makes tooth brushing more exciting for the kids. The toy can help your child get good brushing routines and avoid cavities that can follow them through life. Meanwhile, the ergonomically designed, making it comfortable to hold, both for children and parents.

- We all know that one in five age five, and more than half of all 12-year-olds have cavities. While the authorities have directed attention to diet and sugar consumption among young people, wants Jordan to put good oral health practices on the agenda. By launching toothbrushes that are carefully tailored to each age group, both in terms of functionality and motivation to Jordan inspire children and their parents to improve children's dental health, "said Thomas M. Kristensen.
Dentists and dental hygienists recommend parents to allow children to choose a toothbrush itself and to make brushing a fun element in the morning and evening care. Jordan has taken seriously and have now developed a toothbrush to make brushing a breeze.

- Jordan wants to encourage good dental health. We want it to take good care of your teeth should be pleasurable. Kids Tooth brushes in the Step by Step series is specially designed for different age groups both in terms of educational characteristics and motivation. Thus, Jordan will help to create good brushing habits for life, "said Kristensen.

Jury statement:
"Jordan has taken a creative and innovative measures in terms of the new toothbrushes for children aged 3-5 years and 6-9 years. Jordan has insight into the situation and have teeth cleaning for the age group 3-5 years, developed an hourglass, which is a toothbrush holder, which shows the child the proper brushing time of two minutes. This is a playful and easy idea. For 6 - to 9-year-olds has developed a toothbrush especially beneficial for cleaning when you have a combination of milk teeth and permanent teeth. The graphics are contemporary and relevant to your audience. Charme at the end of the toothbrush can be used to store the toothbrush in the mirror is a fun way to create ownership of the toothbrush on. Ergonomics and design are good for small children's hands. Yes, Jordan knows how. "

About Step by Step
Toothbrush Series Step by Step consists of three different brushes that are all specially designed to ensure optimum cleaning children's teeth at different ages. It is Step 2 (3-5 years) and Step 3 (6-9 years) which now has the Award for Design Excellence. Step 1 (0-2) got the award in 2005.