Jordan Shiny White
Jordan launches Jordan Shiny White - The world's first toothbrush with bristles structure polishing and whitening AirPad. The unique combination of bristles and AirPad removes stains from teeth in a careful manner. And best of all, it works! Studies show that Shiny White removes up to 50% more than competing discoloration whitening tooth brushes *.
Teeth are prone to discoloration of food and especially drinks like coffee, tea, red wine, etc. and according to a recent survey carried out Norstat for Jordan, the whole two out of three Norwegians unhappy with the color of their teeth. Jordan Shiny White helps you keep your natural color of teeth - in a gentle manner.
What is so unique about Jordan Whitening System?
The toothbrush comes with a new type of bristle, which we call structure bristles (blue) and a completely new and revolutionary whitening AirPad that wipes away the stains in a gentle manner.
Whitening Air Pad:
• Structured "air cushion" behind the brush head
• Wipe gently away discoloration
• Used as polishing after normal tooth brushing
Structure or Bust 'Blue Polishing bristles':
• Bust quality similar to microfiber bristles
• Holds a significantly better cleaning power than conventional nylon bristles
• Buster is centered in the middle of the brush head (blue bristles) for maximum effect and clear marking of "whitening zone"
Jordan is concerned with the design and that the toothbrush should look good on your bathroom! Shiny White has an exclusive design and is designed for new and exciting materials that will fit into your particular badrom. The first collection comes with a metallic finish and we have chosen to call it "Metallic Collection. "
See promotional movie here
* Intertek 4-Front Research (2010): An Assessment of the Stain removal Capability of the Jordan Shiny White Toothbrush System with AirPad.